The Use of Social Media Programs Has A Great Positive Impact on Employees Performance

A Study Discussed
At UOB:

The Use of Social
Media Programs Has A Great Positive Impact on Employees Performance

28 June 2020

A study conducted at the
University of Bahrain (UOB) showed that the cognitive use of social media
programs has a positive and significant effect on the job performance of
employees, and that the use of such programs by female employees achieves
higher job performance compared to male employees. Also, it found that the use
of social media programs does not have much to do with the employee’s adverse
work behaviors, including being late for work, being frequently absent, or not
adhering to job orders.

The study was conducted by a
researcher at the University’s College of Business, student Fatima Abdulhassan
Habib, as part of the requirements for obtaining a master’s degree in the
Department of Management and Marketing in the College of Business, which was
titled “The Effect of Using Social Media on Employee Job Performance in The
Work Environment”. The study will contribute to providing companies and
particularly telecom companies with a clear understanding of the factors that
affect employees’ job performance, specifically regarding the use of social
media.

Moreover, the study relied on the
electronic questionnaire as one of the data collection tools, and the sample
was randomly selected from a Bahraini telecommunications company, aiming to
ascertain whether the use of social media programs during working hours had an
effect on the employees’ job performance or not? And to what extent? How does
the impact change as the purpose of using social media programs changes?

The discussion committee
consisted of the professor at the College of Business at Kuwait University
Prof. Rashid Jaber Al-Ajmi as an external examiner and the professor of
Management and Marketing at UOB Prof. Adel Ismail Al-Alawi as an internal
examiner, and it was supervised by Associate Professor in the Department of
Management and Marketing at UOB Dr. Muwafaq Mohammed Al-Kubaisi.

Sustainable Development Goals:

4 Quality education

17 Partnerships for the goals

Key Words:

Cognitive use of social media programs, job performance,
work behaviors, employee being late for work, employees frequent absence,
employees not adhering to job orders, a master’s degree in management and
marketing department